Digital Marketing Lead - London - £40-45k + Benefits

Location: London
Job Type: Permanent
Industry: Technology | Professional Services
Reference: BH-2354-2
Salary: £40000 - £45000 per annum
Job Published: November 04, 2021 16:20
Digital Marketing Lead - London - £40-45k + Benefits
My client, a well-known Credit Bureau, are looking for an Email / digital Marketing lead with electronic customer relationship management (eCRM) experience design requirements, dynamic communications and A/B testing working on customer communications and increasing the client’s customer base.
The main purpose of the role is to implement customer retention and work on email communications to create incremental revenue and build customer tenure through email communications.
The role will be also surround Email Marketing, Data management, reporting & email analytics and further client and customer research.
Key responsibilities of the Email Marketing Manager:
· Retain and increase customer engagement through email marketing communications
· Improve the performance of email marketing through A/B Testing
· Create engaging content for new and existing customers
· Create reports, analysis reports and insights to improve current and new campaigns
· Improve and develop greater personalised and dynamic email communications with clients
To be considered for this opportunity, the perfect Email Marketing Manager applicants must have the following experience:
· Strong copywriting, briefing design requirements, dynamic communications and A/B testing on customer communications experience
· Strong marketing experience within client side direct to consumer marketing departments to managing and delivering customer communications
· Understand database structures and how campaign selections are made
· Experience in creating reports in web reporting tools (Site Catalyst, Adobe, and Google Analytics)
· Strong HTML knowledge to implement creative changes
This is an excellent opportunity for a successful and career motivated Email Marketing Manager with a background in eCRM, dynamic email communications, A/B Testing and web reporting tools such as Google Analytics).

This is a permanent role, based in London (mix of office and home), paying a salary of £40-45k that comes with fantastic additional benefits.