Data Management Platform Segmentation Lead - Global banking - London - up to £90k

Location: London
Job Type: Permanent
Industry: Technology
Reference: BH-1132
Salary: £70000 - £90000 per annum
Job Published: October 04, 2019 16:12
Data Management Platform Segmentation Lead – London – Banking – £90k + Bonus + Benefits

Global Retail Bank now requires a driven and passionate Data Management Platform Segmentation Lead, who will play a key role in the optimisation and segmentation of customer engagement via digital channels and be responsible for manging the company's  data management platform globally.

You will join a community of digital professionals dispersed across the world striving to deliver effortless banking to customers on a global scale.

As the new Data Management Platform Segmentation Lead you will manage a team of four Digital Marketing specialists , driving business value maximisation from the Data Management Platform to deliver personalised experiences, advertising campaigns and bespoke audience targeting strategies.

Key responsibilities:
  • By working closely with key markets and local teams, you will assist in defining campaign tactics and driving optimisation and extension of the organisation business value and capabilities
  • Ensuring appropriate segments are created and measured in order to provide insights about audience performance.
  • Building strong relationships with external marketing parties
  • Ensuring all local campaigns strategies are in line with the overall campaign aims and objectives
Key skills and abilities for this role:
  • Experience in managing, motivating and coaching a small team. 
  • Experience with Data Management Platform, ideally Adobe Audience Manager and Adobe Analytics
  • Experience in delivering enterprise-scale technology solutions and business strategy
  • Proven track record in the definition of audience strategies and programmatic advertising technology
  • Resilient and analytical problem solving skills, ”can do” attitude. Ability to work in a multi-layered and multicultural environment

Salary: £90k + Bonus + Benefits

Looking for a new challenge? Apply!